One small thing that can change your direction

Did you catch Bad Bunny’s Super Bowl halftime show?

I’m not a big football fan — I only knew which teams were playing a few days before. But the boys in my family love all the sports things, so we do a hang every year on Super Bowl Sunday. It’s mostly an excuse for Ted to make 2–3 kinds of chili.

Anyway… Bad Bunny.

He sent a powerful multilingual message of unity: “Together we are America.”

And then he addressed every viewer in Spanish:

“Mi nombre es Benito Antonio Martínez Ocasio, y si hoy estoy aquí en el Super Bowl 60, es porque nunca, nunca dejé de creer en mí. Tú también deberías de creer en ti. Vales más de lo que piensas. Confía en mí.”

Translation: “My name is Benito Antonio Martínez Ocasio, and if I’m here today at Super Bowl 60, it’s because I never, ever stopped believing in myself. You should also believe in yourself. You’re worth more than you think. Trust me.”

This is someone who was bagging groceries in Puerto Rico in 2016 and uploading songs to SoundCloud at night.

The music industry told him he needed to sing in English, change his style, fit the mold. But he didn’t. He kept making reggaeton — a genre that originated in Panama and Puerto Rico in the late 80s, blending Jamaican dancehall music, Spanish reggae, and American hip hop.

He wore what he wanted. He broke every “rule” about how a Latin artist was supposed to cross over.

Eight years later, he’s headlining the Super Bowl. Still singing in Spanish. Still completely himself.

He stuck with himself.

So in today’s short email, here’s the challenge:

What’s ONE small thing you could do today that points your feet in the direction your heart is calling you to walk?

Maybe it’s:

• Sending that email you’ve been drafting for weeks
• Signing up for something that scares you a little
• Posting about your work in a way that feels vulnerable
• Saying yes to something that doesn’t fit the traditional path
• Saying no to something that’s keeping you stuck

Notice what comes up when you think about it. Resistance. Fear. That quiet voice that says, who do you think you are?

That feeling is usually the signal you’re onto something.

Bad Bunny gave himself permission. He didn’t wait until he felt ready or until someone validated his path.

He just started walking.

So—what’s your one small thing today?

love,

Ixi

p.s. Great article on Bad Bunny's message, musical elements and the show in Forbes

p.p.s. If you want a tool to help you figure out what direction your heart is calling you, that's literally what the Practice with Purpose method is designed for. It starts with the inside work — your values, your vision, your version of success — before it ever gets to the to-do lists. It's a system that comes with a planner :-D I'm keeping the special price for a while, so go check it out! HERE!